FOR IMMEDIATE RELEASE
Contact: Brian Sansoni, 202-662-2517 / 202-680-9327 or bsansoni@cleaning101.com

Online Registration Now Open for 2009 SDA Annual Meeting & Industry Convention

• 83rd Annual Event Set for January 27-31, 2009 at Boca Raton Resort & Club
• Keynote Speakers: Branding Guru Martin Lindstrom, Corporate Sustainability Expert Dan Bena
• SDA Members Receive Huge Registration Discounts at Cleaning Product Industry’s Best Forum for Business Interaction and Networking

WASHINGTON, D.C. – December 2, 2008 – Registration is now open for the cleaning product industry’s top forum for business interaction and networking, The Soap and Detergent Association (SDA) Annual Meeting & Industry Convention

Hundreds of executives from more than 65 companies and 16 countries are already signed up for the 83rd SDA Convention, which takes place January 27-31, 2009 at the Boca Raton Resort & Club in Boca Raton, Florida. Industry executives can now go online to SDA’s website to register for the Convention, at www.cleaning101.com.

SDA members qualify for huge registration discounts, compared to non-member companies eligible for join SDA. And, for the first time, SDA will offer daily registration rates for interested attendees.

Return on Investment: Networking Events, Policy Briefings

Convention attendees will have access to can’t-miss networking events, briefings on key industry regulatory and legislative issues, and a variety of meeting opportunities in relaxed and comfortable locales.

Only SDA members have access to meetings of the Association’s expert standing committees, which focus on critical policies and priorities for the cleaning product and oleochemical industries.

“Protecting Future Generations”

The Convention, whose theme is “Protecting Future Generations,” will feature keynote addresses by branding and marketing guru Martin Lindstrom and corporate sustainability expert Dan Bena.

Lindstrom is the author of the new book, Buyology: Truth and Lies About What We Buy. Based on the largest neuromarketing study ever conducted, Buyology “separates the truths from the lies about why we buy, revealing how marketers and advertisers truly capture our attention, our loyalty, and our dollars.” The book unveils the results of Lindstrom’s pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. Lindstrom is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC.

Dan Bena is a recognized authority in the corporate world of sustainability. He serves as the Director of Sustainability, Health, Safety, and Environment for the international division of PepsiCo, and was formerly the Director of Technical Insight and Communication, where he served as liaison between technical functions, government affairs, public policy, and field operations to develop key messaging to internal and external stakeholder groups. He is now leading the company's international sustainability efforts across their food and beverage operations, serving consumers in nearly 200 countries.

“Wall of Sustainability”

The Convention will feature the first-ever SDA “Wall of Sustainability,” a “traveling collage” that will showcase the sustainability efforts of SDA member companies and naturally fit into the Convention theme of “Protecting Future Generations.” Each company’s submissions will also travel to a variety of 2009 meetings and conventions that reach consumers, industry leaders and other stakeholders.

Sponsorship Opportunities Available

Sponsorship opportunities are also available for companies wanting to put themselves front-and-center among the industry’s most senior executives. For information on sponsorship packages, contact Nancy Bock at nbock@cleaning101.com.

For general information on SDA Convention, visit SDA’s website at www.cleaning101.com or send an email to meetings@sdahq.org.

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The Soap and Detergent Association (www.cleaning101.com), the Home of the U.S. Cleaning Product and Oleochemical Industries®, is the non-profit trade association representing manufacturers of household, industrial, and institutional cleaning products, their ingredients and finished packaging; oleochemical producers; and chemical distributors to the cleaning product industry. SDA members produce more than 90 percent of the cleaning products marketed in the U.S. The SDA is located at 1500 K Street, NW, Suite 300, Washington, DC 20005.